privacy policy

1. If you have received an invitation for a survey

  • Privacy statement
  • Logging in securely
  • How should you log in?

2. If you visit our website

  • Who is responsible?
  • What data do we collect from you?
  • How is your data used?
  • With whom do we share your information?
  • Why are your data stored?
  • How is your data secured?
  • How can you exercise your rights?
  • Cookie policy
  • What cookies do we use?
  • Unsubscribing and managing cookies


1. If you have received an invitation for a survey

Privacy statement
Your employer has signed up Effectory B.V., located at Singel 126, 1015 AE in Amsterdam, to perform a survey. This can be an employee survey or other feedback tool from Effectory’s product offering. Specific information and agreements made with your employer about how we handle your data can be found in the questionnaire under the ‘Privacy’ button.

Logging in securely
This site uses secure 256-bit encrypted access. This means that nothing you enter on our site can be followed by third parties, including your employer. All data that you have entered is, of course, treated confidentially. (For more information on this, please refer to our privacy policy.)

How should you log in?
Click on the link you have received via e-mail to access the Effectory survey website. Effectory treats your data with 100% confidentiality – individual results are never communicated to the client (your employer).


2. If you visit our website 

Who is responsible for the website?
This is the privacy and cookie policy of Effectory B.V., owner,,, and Effectory is responsible for processing personal data collected through these websites. Effectory believes that the responsible use of personal information on its websites is necessary for its business interests and reputation. 

What data do we collect from you?
The quantity and type of information that we receive from you on our websites depends on the information you provide via our contact pages and through registration processes on our websites. Effectory therefore processes your personal data because you have provided it to us yourself. The personal data that you actively provide to Effectory is incorporated in our secure data system (CRM [Customer Relationship Management system]). A list of the personal data that we process (if you have entered them) follows below:

  • First name and surname
  • Gender
  • Address details
  • Telephone number
  • Email address
  • Other personal data that you actively provide, for example in an application, in correspondence and by telephone

The nature of the personal information that we collect from you or that we process may vary. To download a white paper, for example, we may only ask for your email address. To receive a package in the post, we will ask for your address details. We will only ever ask for this information in order to fulfill your request. We use activity data, user agents and your IP address so that we can offer you a properly functioning site. For more information please have a look at our cookie policy.

How is your data used?
We use your data to send you information and (if you agree to this) to keep you up to date with our services or to contact you regarding the subject of your interest. 

Data that you provide to us passively is only used anonymously by Effectory. We do this in order to improve the quality, security and user-friendliness of the website. Effectory only uses your personally identifiable information in order to respond to your request and to provide you with information about Effectory services, unless we receive your consent to also use your personal information for other purposes. For example, if you send us an email requesting information about Effectory, we will use your email address and the other information you supply in order to fulfill your request. 

If we wish to use your personal information to inform you about other Effectory services, we will let you know in advance and offer you the option of indicating that you do not want to receive such information. 

Some of our websites allow you to register and enter information about yourself. We use this information to personalize the online experience of our websites and to deliver content that is most appropriate for you. These websites also offer you the option to change your registration details if you no longer wish to receive information from Effectory. In this case please contact our helpdesk

With whom do we share your information?
We do not share personal information with third parties, unless this is necessary to deliver our services or if this is a legal obligation. Moreover, Effectory may disclose personal data that we have collected to our subsidiaries, if this is necessary to achieve the purpose for which you have given us the information. If you leave data on our website, you are expressly consenting to the transfer of your data to other parts of Effectory.

Why are your data stored?
The personal information that you provide to Effectory is stored in order to keep you up to date with our services or to contact you regarding the subject of your interest. Regularly Effectory checks if information still needs to be stored. If you request your data to be removed, of course this will be done immediately. 

How is your data secured?
Effectory is ISO/IEC 27001 accredited and has an appropriate policy to protect your personally identifiable information against loss, abuse, amendment and unintentional destruction. The staff members who have access to your data are specially trained to safeguard the confidentiality of such information. 

How can you exercise your rights?
Effectory recognizes its responsibility for the protection of your privacy online. If you have questions or comments about the administration of your personal data, please contact us. You can also use this channel for questions about compliance with our online privacy policy. 

As a resident of the European Economic Area, you have the following data protection rights:

  • If you want to access your personal information, have corrections made to it, have it updated or want to request its removal, you can do so whenever you wish via our request form at
  • You can also object to the processing of your personal information, ask us to limit the processing of your personal information or ask us to transfer your personal information. You can exercise these rights by contacting us via our request form.
  • You have the right to unsubscribe from the marketing communications that we send you from time to time. You can do so by clicking on the Unsubscribe or Sign Out button in the email marketing messages that you receive from us.
  • Similarly, if we have collected and processed your personal information with your consent, you can withdraw your consent whenever you like. Withdrawing does not affect the lawfulness of any processing that was carried out prior to the withdrawal, nor does it affect the processing of personal information carried out on the basis of grounds for processing other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, contact your local data protection authority.

We will respond to all requests that we receive from individuals seeking to exercise their data protection rights in accordance with the applicable legislation related to data protection. Notwithstanding the foregoing, we reserve the right to retain any information in our archives that we consider necessary for us to comply with our legal obligations, settle disputes and enforce our contracts.

Cookie policy
What are cookies? Basically small text files that can be used by websites to make the user experience more efficient. According to law, we may store cookies on your device if they are necessary for use of the site. We need your consent for all other types of cookies. This website uses various types of cookies. Some cookies are placed by third-party services that are displayed on our pages. 

What kind of cookies do we use? 
Necessary cookies
Necessary cookies help to make a website easier to use by enabling basic functions such as page navigation and access to secured areas of the website. Without these cookies, the website will not work properly.

Preference cookies
Preference cookies ensure that a website can remember information that affects the behavior and design of the website, such as your preferred language or the region of abode. 

Statistical cookies help website owners understand how visitors use their website, by anonymously collecting and reporting data. 

Marketing cookies
Marketing cookies are used to follow visitors when they visit different websites. Their purpose is to display advertisements that are tailored and relevant to the individual user. As a result, these advertisements will become more valuable to publishers and external parties. In addition, cookies also become [sic] social media companies, making it possible to share certain information via social networks like LinkedIn, Facebook and Twitter, or to view and share videos, such as YouTube. 

Unclassified cookies
Unclassified cookies are cookies that we are still in the process of classifying, together with those offering individual cookies. 

Unsubscribing and managing cookies
You can change or withdraw your consent at any time: renew or change your cookie consent. In the privacy policy described above, you will be able to find further information about who we are, how to contact us and how we process personal data.